Whitening Master Class:

Know your Enemy

Opalescence™ whitening products are trusted by dentists, and we intensely research patient health. Patients are in good care when you partner with us.

5 Teeth Whitening Trends your Patients Might be Exposed to

Some of these trends are perfectly safe under your supervision, and some might be harmful to your teeth. So, let your patients know the facts when helping them find an effective tooth whitening solution.

Teeth Whitening Light

UV Whitening Lights

The effect of UV whitening lights is temporary, and can dehydrate the teeth. This can lead to shade relapse and more work in a patient's regimen.

Purple Whitening Toothpaste

Purple Toothpaste

Purple toothpaste creates an illusion rather than addressing the core problem. The color offsets teeth yellowing on a shallow surface level.

Teeth Whitening Pens

Teeth Whitening Pens

The upside to teeth whitening pens is that they're great for touch-ups between tray or in-office whitening treatments. Patients can take better control of whitening maintenance.

Charcoal Toothpaste

Charcoal Toothpaste

With charcoal toothpaste, the irregular shapes of the charcoal shards stick in between teeth. Plus, it can be abrasive enough to damage the outer enamel.

Teeth Whitening Toothpaste

Whitening Toothpaste

If patients use a brand of whitening toothpaste with very low abrasion, and leaves out unnecessary ingredients like peroxide (since it washes away too quickly to be effective), it will optimize the surface whitening of their teeth. We recommend Opalescence™ Whitening Toothpaste in either formula.

What are our products made of?

Peroxide is talked about a lot in tooth whitening, because it’s what activates the whitening process in the tooth. But, what about some of the secondary ingredients? What else makes whitening the most effective?

Hydrogen Peroxide

Hydrogen Peroxide

Hydrogen Peroxide activates the whitening process in the tooth.



Frequent between-meal consumption of foods high in sugars and starches can promote tooth decay. Xylitol may reduce the risk of tooth decay.

Potassium Nitrate and Sodium Fluoride

Potassium Nitrate & Sodium Fluoride

Our products contain Sodium Fluoride and Potassium Nitrate to enhance the formula.



H₂O offers hydration and more comfort to the patient.

Dentists know that these simple additions can change the game when it comes to a patient’s well-being. Opalescence™ whitening is the #1 whitening brand in the world.

Your Ally: A Safe Whitening Solution

We’ve put patient comfort and safety at the top of our list for over 40 years. We want to be your ally when recommending reliable tooth whitening.


Opalescence™ PF whitening

Recommend Opalescence PF whitening along with custom trays made in your office! Patients will love a personalized whitening solution for day or night. With two concentrations, the whitening experience is completely customizable.


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Opalescence GO Whitening

Opalescence Go™ whitening

Opalescence Go whitening is portable and quick. Patients can take home a box, pop in the UltraFit™ tray for the directed time, and brush their teeth afterward. It can be used anywhere there’s a fridge and a toothbrush.


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Opalescence Toothpaste

Opalescence™ Whitening Toothpaste

Our safe whitening toothpaste gently scrubs away surface stains and helps maintain a healthy smile. Patients can use them in tandem with our other products for the best results. Recommend the Sensitivity Relief formula if patients experience sensitivity during whitening treatments.


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The Most Studied & Tested Whitening Brand

More clinical studies, articles, and reviews have been published on Opalescence whitening than any other professional whitening brand. It's part of the reason why it's so highly trusted.

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Most Experience With the Widest Reach

Since 1990, over 100 million people have whitened their smiles with Opalescence whitening products, which are currently sold in more than 130 countries.

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Most Innovative Whitening Brand

We hold more patents than any other professional teeth whitening brand. A pH-balanced, water-based gel improves patient comfort by reducing sensitivity during whitening.

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Recognized, Awarded, and Trusted Whitening Brand

Opalescence whitening products have earned 50+ industry awards from highly respected dental organizations.

Don't Take our Word for It.

Hear what clinicians have to say about Opalescence™ whitening products across the globe.


years of excellence


million smiles brightened


countries using


awards and counting

Backed by Research: 7 Interesting Q&As About Teeth Whitening

Your Patients are interested into teeth whitening and many questions arise as there are a lot of whitening brands out there. Many are effective, but are they safe? The Opalescence™ teeth whitening line has been studied more than any brand on the planet. Through the results of those studies, you can recommend a safe and reliable whitening experience.

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How To Whiten Teeth the Healthy Way

Internet searches, ads, and store shelves are all packed with products that claim to whiten your teeth. And many do. Have you ever wondered, however, if they’re safe? Have you wondered why there are so many? And what the difference is? Well, here’s a resource that can help answer those questions. With this you can make a confident choice—that won’t upset your dentist.

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